Ad Age critic and On the Media cohost Bob Garfield is writing a book about how the open-source world changes marketing and, so, he’s writing it openly on a new blog.
The idea is to put it together, chapter by chapter, with ideas, criticism and corrections coming from all of you out in the Bobosphere. It’s no wiki; I’m the sole author. And it will be owned lock, stock and hypertext by my employer, Crain Communications. But who cares? It’s being produced in full public view for public view.
Go see his chapter outline and get to work.