That space for sale

Now you can buy an ad on this blog directly via FM Publishing’s new tool (a la Blogads). One suggestion, guys: Don’t make the customers register before they can explore. Walmart doesn’t stop you at the door to get your credit card. They grin and say hi.

  • http://www.noahkameyer.com Noah

    If I had 60 Billion dollars and a bunker, like Wal-Mart, I would also grin and say hi. Then I would sell you a t-shirt for under four bucks. I agree with not requiring registration, just thought I would put something funny in as well.

  • http://federatedmedia.net John Battelle

    I agree, and that was the original spec. But for the beta, we wanted to make sure that folks who were banging on the system were really serious….and not just spidering the whole database for the hell of it. This was one way.

  • qcontent

    Smart positioning Jeff

  • Rick

    Sky-high prices, pain in the butt signup required (but confirmation email isn’t actually required, so good luck with keeping out the bots), small selection of sites, no data on clickthrough rates (ESSENTIAL for CPM ads), etc etc. It makes me cringe a little that in 2006 people with so much exposure are so clueless about the very basics desired by advertisers (but hey, they remembered the AJAX interface!)

    The blog owners will try it for a little while, but I think Adbrite will eat this little experiment for lunch. Who’s going to go for these ads? Large, established companies who have advertising dollars to burn and who won’t be keeping detailed track of conversion rate. The small, smart guerilla marking dollars will go elsewhere.

    Although they don’t say so, it reminds me of Nick Denton’s “niche, upscale web sites” concept. Sorry, there’s no such thing as upscale in the world of electrons. And niche is a nice word for obscure.

    You blog owners owe it to yourselves to spend a few hours hanging out with the real internet entrepeneurs at webmasterworld or digitalpoint. There are tons of people quietly making a killing off sites with a fraction of the traffic of sites like digg, buzzmachine or boingboing. The difference is, they’ve taken some time to study what others have done.

    Federated Media is feeding on the ignorance of blog owners about the true value of their blogs. People coming from traditional media, or those with no marketing experience in general, will fall for Federated in the short term. Long term, I think both advertisers and site owners will go elsewhere.

    Incidentally, in the time I’ve typed this comment my confirmation email from Federated has still not arrived.