My latest Guardian column is about tagging. A few bits:
Tags are a means not only to remember links, but also to discover content tagged by others, to target searches and advertising, to connect people of common interests, and even to collect the wisdom of the crowds….
But this isn’t just another valentine to just another cool online trend; we’re so over that. No, tags have a larger lesson to teach to media. They present a clear demonstration that the web is not about flat content. The web is about connections and the value that arises from them if you enable people to collect and communicate. In the old, big, centralised, controlled world of media, a few people with a few tools – pencils, presses and Dewey decimals – thought they could organise the world and its content. But as it turns out, left to its own devices, the world is often better at organising itself.
Alternate link here.