Om Malik and John Battelle, among others, are following the blog plagiarism/blog zombie problem of reverse spammers taking our content and slapping them onto fake blogs to get Adsense revenue and Google links. John says, “We need to address this.” Actually, we have to make Google address this. First, Google’s Blogger is being used for this fraud. Second, Google is paying people for this; they know who the fraudsters are. So perhaps the victims need to gang up and file suit, which means that can subpoena Google for the identities of those whom Google is paying, which might make Google sit up and pay attention.