More presses in mothballs

Business Week is abandoning print for its international editions to emphasize online instead:

BusinessWeek announced today that it will reposition its approach to global markets. A greater emphasis will be placed on providing online news, analysis and information and on developing local language publications while maintaining a single flagship print product.

“We have decided to create robust, customized Asian and European versions of our popular BusinessWeek Online Web site, while delivering a single global edition of BusinessWeek magazine instead of providing separate regional versions,” said Stephen J. Adler, Editor-in-Chief of BusinessWeek. “We are taking this action to harness the growing power of the Web globally and to serve readers and advertisers in a more timely, efficient, and targeted way.”

I have no idea how the international print editions were doing and whether this is more of a retreat from international or a push into online; obviously, it’s positioned as the latter.

  • http://marginalizingmorons.blogspot.com/ CaptiousNut

    Businessweek is trash now. I recently cancelled my subscription after many years.

    It is dull, uninformative, and ironically a socialist publication. I now refer to it as Anti-Businessweek.

    An example:

    http://marginalizingmorons.blogspot.com/2005/05/anti-businessweek.html

  • http://www.kyokipress.com/carsonfire/winger/ Carson Fire

    I’d be happy if all magazines were put out of the print business and moved to the internet. I’ve never seen so much waste as when I handled the magazine rack at a large bookstore. Seems like the bulk of everything is destroyed in the end (covers ripped and sent back for credit, iirc)… which means the high cover price actually covers the cost of creating a mass of glossy garbage.

  • Brian

    What does everyone see as the future of paper as the preferred media for reading? What is the subway rider going to read the NYT from in 5 years, or 10? I don’t see it being a Treo 650 or a laptop, which many people don’t have anyway. I’m a believer in the new media landscape, and that the newspapers of old will die, but more likely because of their inability to adapt, not because they own printing presses.

  • http://blogspotting.net steve baker

    Jeff, We’re keeping the international bureaus. Seems to me that International is a crucial piece of BW’s value, and it will only grow in the coming decades. The question isn’t whether BW will cover international, but whether it and other global pubs will stick with the traditional bureau & correspondent scheme, or migrate toward a different model.

  • http://www.suixuan.com/blog Paul

    Businessweek has many problems, not the least of which is that it is a predicatable, socialist rag now, as captiousNut mentioned. Example: I just read a long post in their Brand New Day blog. It’s supposed to be about branding and marketing, but it’s entitled “The Pentagon and Bush Admin Pushing The Same Planted Journalism in Iraq as They Did in The U.S.: Idiotic”

    What does this have to do with branding? I go there for business articles, not unctious, gratuitous op-eds, by second rate commentators. If I’d paid for this type of bilge I’d be furious. Imagine a business magazine with a socialist agenda. All the blogging and new media in the world won’t save it in this case.

  • richard mcenroe

    Translation: Ad revenues and circulation are down in all three editions so we’re going to combine them and cut our losses.

    This is the equivalent of your local struggling radio station proudly announcing it’s decided to run fewer commercials…

  • http://www.suixuan.com/blog Paul

    btw,

    12 hours after I complained on David Kiley’s Businessweek blog about his irrelevant political musings, the comments still haven’t been uploaded. Geez, what’s the purpose of a blog if you won’t even allow comments! Things are looking a bit shaky over there.

  • http://blogspotting.net steve baker

    Paul, our blogs at BusinessWeek are written, edited and administered by us, the bloggers. I’m sorry Kiley hasn’t gone in and okayed your comment, but I don’t think you can judge by that that things are shaky at the magazine. Conversely, even if BusinessWeek’s bloggers get our act together, write inspired posts, host lively discussions, OK comments in flash–you can’t necessarily conclude that things at the magazine are thriving.

  • http://www.suixuan.com/blog Paul

    Steve,

    Fair point.

  • http://marginalizingmorons.blogspot.com/ CaptiousNut

    Businessweek has blocked comments of mine on their blog as well. So I no longer hit the site.

    CNBC’s blogs won’t post critical comments either. That “business” channel has taken a turn to the socialist left as well.

    Anyone can google “CaptiousNut” and see that I do not post troll-like inflammatory nonsense on blogs.

    THESE PEOPLE SIMPLY DON”T GET IT.

    Diversity of everything but opinion and ideas.

    They are censoring themselves into irrelevance.

  • http://www.suixuan.com/blog Paul

    I agree with captious that these people will censor themselves into irrelevance. However, to be fair, it’s not the same thing for a Businessweek employee and an individucal like Jeff Jarvis. Steve Baker’s comments are judicious and obviously very diplomatic, because he has to answer to his editors who are probably very sensitive to what their people write. Jeff has no real contraints and I think that shows.

  • steve baker

    CaptiousNut, come to blogspotting.net. you can criticize BusinessWeek all you want.