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iPod video has been a ding moment across media.

: Burger King is going to produce commercials for the video iPod. Of course, they are really no different from commercials produced for any other screen. But saying that you’re producing them gets you publicity, like this. And it also forces you to make the commercials compelling enough that people don’t throw out their iPods and pick up a book after watching.

: I say that what really needs to happen is for sponsors to add their commercials to the vlogs and shows I’m watching now. Ad agencies are whining about measurement. Well, wake up, fools! TV is exploding. People are watching TV online and on their iPods and you’re not there with them. And if you start supporting this new form of programming, there will be more programming and more audience and more less scarcity of ad avails and lower prices for those ad avails and you’ll be happy. So get cracking, kids.

: A media exec even older than I am advises his colleagues:

If you’re in the media business (radio, TV, whatever), or in any business that is remotely associated with media, you should bite the bullit and buy an iPod (nano, mini, video, whatever)… download iTunes… and start understanding what’s happening out there (here)…. Keep your receipt and take the deduction as a business expense. You can thank me later.

: And, of course, there’s mobile porn (though those small screens are bad for older eyes). And add these bullets.

Once again, there’s nothing new about iPod video any more than there was anything new about iTunes except that Apple made it so easy we could get what we want — and so obvious even media executives could figure it out: The control of the big, old networks on what goes in and what goes out is ending.

  • http://robertdfeinman.com/society Robert Feinman

    When does advertising just get to be too much?

    The back of the cash register receipt at my local supermarket has ads printed on it. I have never looked at them, nor have I ever seen anyone else look. This just adds a few cents to the cost of the roll of paper, but raises the costs of the advertisers, so indirectly I pay.

    I make it a point never to buy anything at a site where I have clicked through from a search page. If I want to deal with the vendor I will navigate there directly and not support all the middlemen getting fees for “referrals”.

    The NY Times, today, has another article about Google finding another revenue stream by directing people to retail purchases. I know that some advertising must work, but there must be a point where people just zone out.

  • John

    While the iPod does make video more mobile, the inhernet nature of video is that it demand your active attention both through sight and sound. The iPod, or any portable audio device, allows you to do other things — such as driving, cycling or walking down the street — while still listening to what’s playing. Do that with a video iPod, and your insurance rates are probably gonig up, along possibly with your legal fees.

    That doesn’t mean it can’t have its uses, but with the small screen involved, it makes the device only marginally more useful at its size than the portable DVD players now on the market, if your home or office computer already has a DVD burner.

  • JBK

    TV is exploding? Say what?

    “Nielsen reports US TV viewership at record high

    US TV viewership climbed again last season to a record household average of eight hours, 11 minutes a day, Nielsen Media Research reported on Thursday, challenging perceptions that Americans are watching less than they once did.”

    http://www.tv.com/story/story.html&story_id=1806

    Does Mr. Jarvis ever get tired of being wrong or does he just like pulling facts out of his ass for his never-ending and now tiresome blog triumphalism? Inquiring minds want to know.

  • http://www.buzzmachine.com Jeff Jarvis

    JBK… Did your mother teach you to talk that way? Let’s actually discuss ideas and not get to insults.
    TV is exploding means TV is expanding. There are all kinds of new opportunities to create and distribute and share TV programming… including for the TV programmers, if they can free themselves from their handcuffing deals.

  • JBK

    Rush Limbaugh taught me to speak that way, the name calling, the pettiness, it’s what that lardass does best (sorry if you’re a fan). Anyway, your choice of wording was very unclear then in your post, if indeed you meant TV is actually expanding – you frequently gloat about the supposed implosion of old-media. My point was that it, including, and perhaps especially, TV, is not dying quite as quick as you and your friends suppose.

  • http://www.buzzmachine.com Jeff Jarvis

    I think certain old-media companies are indeed imploding.
    Newspaper companies are having a bad time… see the post below.
    NBC ain’t happy.
    Time Warner stock isn’t moving for a reason (he said unhappily since he still owns the shit-on-a-certificate): cable will shrink v. the internet; magazines are stagnant; aol is hot again only compared to how deathly cold it was…
    Some will be smart. Some will be stupid. Media as a whole will expand and explode and that doesn’t mean that the old players will or won’t be playing in the future.
    Everything is up for grabs. And t hat’s why it’s so damned much fun to watch.

  • http://www.laurencehaughton.com laurence haughton

    Most advertising doesn’t work Richard… if you define “work” as meets the expectations of the client. That’s the elephant in the room, the unspoken root cause for the money problems of journalism and the MSM. (I for one would like to hear from some Burger King franchisees on the potential they see in this use of their money.)

    But Jeff to your point on trading insults. I think that blogs have to look at this issue closely and do something. To me this constant insult trading limits participation to those who are comfortable with the illogic and the ignorance of attacking a person instead of an argument.

    It’s a hygiene issue in my mind. Personal attacks are to discussion what unwashed tables and dirty floors are to restaurants… something that turns a lot of potential customers (readers, advertisers, commenters with something to add) off. If blogs want to get mass I think they have to address the blog’s hygiene.

    Maybe for the sake of a completely unfettered first ammendment hosts could create a link where people who like to trade personal attacks can do so from all sides. I like insult humor and would probably click on it.

    But I also realize a lot of people don’t like it. And it stifles participation which IMO is the real goal of the first ammendment.

  • http://www.beyondmadisonavenue.com Mack Collier

    Great point Jeff, seems like agencies are always careful to stay away from anything that they can’t measure. Ironic that we are discussing this on a blog, which is another form of media that many agencies are standoffish about!

  • http://www.gapingvoid.com hugh macleod

    The issue is not how much TV the couch potatoes are watching, it’s how well the TV business model is working i.e. creating a mechanism that makes the TV audiences buy their advertisers’ product. If JBK can find me one decent shred of evidence to suggest the business model is working better than it has in the past, I’ll be most impressed.

    As far as being rude online, well, that’s so very 1997.

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