Rocketbook

I’m delighted to see my pals at Rocketboom get a story in Business Week by none other than Heather Green. Andrew Baron and Amanda Congdon are onto something; they’ve been onto it for almost a year now. They’re talking about trying a subscription service and implicit in that is some fear and trepidation of advertising.

Confidential to big advertisers: The first one of you who discovers Rocketboom and sponsors what they’re doing — without trying to change a hair on Amanda’s head — will win the smart-guy-ad-award of 2005. You want to talk to the audience who’s not watching TV? Here they are. You want to associate your brand with something cool? Here it is. You want to tell your public that you share their interests? Here’s your chance.

  • http://thealguy.blogspot.com/ Al Hill

    This is one of only 3 podcasts I listen to on a regular basis … I hope some big media company does not screw it up … she is very good and I want her to get backing for what she does … not for what some media guy thinks she can do …

    Your posts on media are the best on the net … I work for a telco and I now have almost all of our top brass reading your site … it is one of the reasons some of us have been able to keep them from doing port blocking on our broadband service ….

  • http://mnstories.com Chuck Olsen

    And advertisers, if you want the almost-as-smart-ad-guy-award of 2005, you should sponsor Minnesota Stories. :-)