Free smarts

August 23, 2005 by Jeff Jarvis
,

Darren Rowse usually charges for this but he gave me — and thus, thee — advice on Google ad optimization. Thanks, Darren. (Link fixed now.)

  • http://rexblog.com Rex Hammock

    Jeff, I think your link is wrong. That, or the advice has something to do with linking to Pat Robertson articles.

  • http://www.unpapier.com/blogs un papier

    All said and all done, do the long tail bloggers expect to make money out of AdSense? Let us first get some good articles going. Then comes the rest. Please see my article What do you care what strangers blog?”

  • http://www.ioerror.us/ IO ERROR

    Pat Robertson is indeed a nutcase, but I think you had intended to link to Adsense Optimization Case Study – BuzzMachine. :)

  • Amy

    Your new ads are better than I had expected. You’ve done a good job keeping the column out to the right so it doesn’t distract from content. Good luck with ‘em.

  • http://lonewacko.com The Lonewacko Blog

    Here, let me help you out with the ads: mesotheseleomia. Just kidding!

    What you can also do is use different channels to see what ads placed on different pages or in different positions do.

    You could also – and I hesitate to mention this – decide which format of ads and where they are based on, for instance, post number. Even posts get an ad at the top, odd posts get an ad at the bottom, etc. The goal would be to prevent ad blindness.

  • http://www.thisisberry.com Berry

    But Jeff does something else wrong as well, or am I the only one who’s seeing public service ads on the front page of this site? Those service ads are displayed when you’ve chosen to generate Adsense code intended to be placed within a frame (you have to tick a box for that) while in fact the code is not placed within a frame at all – or, you’re placing non-frame code into a part of the site that does have frames. It looks like he’s placing the adsense ads in a frame, on the frontpage, resulting in Adsense’s inability to find keywords, which is why there are public service ads displayed.

  • http://computer-vet.com/weblog Scott Schrantz

    I’ve found that those public service ads can show up on any page at any time. I have ads in the sidebar of my new site (www.aroundcarson.com) and for weeks I was getting public service ads on the homepage, but real ads on the inside pages. And it’s all run through includes, so the code was the same on each page. I think the public service ads only show up when AdSense can’t figure out any other ads to run. It has nothing to do with frames. Of course, I also get pages where the entire AdSense block is just blank.

    I don’t think the long tail expects to get rich or retire off of AdSense revenue. I make more in one hour at my job than I do from one month of AdSense. But I make enough to cover my hosting costs, so that’s good enough for me. At least my site isn’t a money-losing venture anymore!

  • http://robertdfeinman.com/society Robert Feinman

    You are running ad sense ads? I don’t see them.

    Try viewing your site with Firefox with the adblock extension installed. Poof! No ads.

    This is one of the issues I have with third party, javascript based ads. They are easy to filter out. So not only don’t you have any control of the content, but many people don’t see them.

    In my first pass with ad sense I got a lot of ads for patent medicines and self-help sites. These are exactly the types of nostrums I would write against (if I had thought of it).
    A series of emails back and forth to support, just reinforced my dislike for Google’s “smarts”.

    See my two linked essays on google’s monopoly arrogance:
    http://robertdfeinman.com/society/google_monopoly.html

    In addition Google gets the float for the ad revenue until they feel like sending you a payment. How much is that worth?
    There needs to be a better way for small sites to receive some revenue from relevant ads.

  • http://www.thisisberry.com Berry

    I do have adblock installed with firefox, in fact. But I’m not blocking ads that aren’t overly annoying or stupid. And I’m definitely not blocking ads that help independent bloggers make a living out of it.

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