Adrian Holovaty, the single most creative person I’ve run across in online news (or the most creative who also actually creates what he dreams up) has incorporated contextual Google Maps into news stories.
Here’s an example from one of the blogs I contribute to.
The maps are certainly impressive but what next? Embedded links with adverts?
Buy my new book and get clickable footnotes and links.
Buy my new Kindle Single on Amazon.
Now out in paperback!