State of the art

Dave Sifry of Technorati issues another of his state of the blogosphere reports:

* Technorati was tracking over 14.2 Million weblogs, and over 1.3 billion links in July 2005
* The blogosphere continues to double about every 5.5 months
* A new blog is created about every second, there are over 80,000 created daily
* About 55% of all blogs are active, and that has remained a consistent statistic for at least a year
* About 13% of all blogs are updated at least weekly

  • jerry

    Now, let me tell you ’bout the school cafeteria
    It’s got all the others beat
    It sells over four million burgers a year
    Just think, that’s almost two pounds of meat

    227

  • Jim Dermitt

    I’ve been looking around for stats on profits for blogs, in search of a good business model. Are there any sites which track blog revenues? All of these stats are impressive, but how do they calculate into returns or as jerry suggests, where’s the beef? 80,000 blogs a day is a big increase in data. What is the quality of the data or is it just more propaganda? I don’t read many blogs because you can’t easily verify all these sources. I would tend to trust a blog based on knowing how it is doing financially, much like a stock or other security, which can be verified.

    Like anything else, financial performance provides a good basis for trust. Maybe we need a stock market for blogs based on the online stock auction system that Google used. This would weed out all of the worthless blogs and allow the public to invest in their favorite blogs. Even if the stock was $10 a share, bloggers might do well and have an incentive to keep doing well. The readers would share in the success by purchasing stock.

  • http://www.chineseadventure.com/blog/ Gerald Hibbs

    I’m not trying to troll you Jim, but I have to take issue with this part of your comment:

    “I would tend to trust a blog based on knowing how it is doing financially, much like a stock or other security, which can be verified.”

    Look, there are a number of blogs that make good money that I can’t imagine trusting. It could just be ideological blinders, but looking at the Kos Kids and Markos and some other sites like that I can’t see how any rational objective person could trust what they say. Yet last month I saw a picture of Markos in a new Mercedes. Apparently the guy is doing just fine.

    Figuring out who to trust is incredibly difficult in this modern age, but any person who wants to truly be informed has to make the effort. To me, a big part of it is sourcing and intellectual honesty.

    Sourcing is easy to check as a good blog (in my opinion) will provide links as virtual footnotes to back up what they say. This system is imperfect as the sources may easily be biased as well. I never said it was easy.

    The second section of intellectual honesty is more difficult as it requires watching sources over time.

    I think this type of thing is why so many people look at media consumption as people looking for sources that validate what they already think. However, I don’t buy into ‘relative truth.’ True there are any number of issues with shades of grey, but not to the extent that post modernists would have us believe. 2+2=4, it just does. Lowering taxes stimulates the economy, it just does. There are too many historical examples to prove it out.

    Is my stance on lowering taxes ideological bias or astute analysis of historical trends? I would argue the latter. And I don’t care how much money a blog makes, if they start arguing that lowering taxes is bad for the economy, I know that is a blog I don’t want to waste my time reading.

    Freedom is hard work. I would take a second look at how you choose what sources to believe.

  • http://punditdrome.com Scott Ferguson

    Having access to a server with blog software does not make you a blogger, any more than having a restaurant-grade stove in your kitchen makes you a chef.

    At a bare minimum, a blogger is one who posts to his or her blog on a regular schedule, typically daily. Blogging is a discipline. Does Technorati take this into consideration?

    I have a blog, but I don’t consider myself a “blogger” because I only update it when I have announcements to make on my aggregator site, or when I feel like it.

    Jim, do you have a blog? Maybe you ought to.

  • Jim Dermitt

    Scott, I had a blog but deleted it. Actually I have had several. I’m not against blogging at all. I’ve just found it something that I needed to update and something that I could live without. I may start blogging in the future. I can use the Buzz Machine here. I think it’s like auctions online. I could build my own auction site, when there is ebay with millions of users at one site it seems like just using ebay makes more sense. That’s the strange thing with blogs, in that you have all of these content producers (bloggers) producing low traffic sites because they can. I think it is driven by AdWords more than anything else. I’m not going to get into a rat race of words and sit around and churn out worthless blogs in hopes of generating more AdWord clicks. It seems that a whole lot of people will. It’s a free country! Buzz you later.

  • Jim Dermitt

    Gerald, I guess it comes down to who has the most too gain. I’ve been looking at blogging as a business tool and I see potential. I think a great deal of blogging now is just vanity. Using a profit index or scoring system seems like as good a method as any for judging the value of blog content. Let me be clear, I’m talking about business blogs and not silly Sally the 15 year old airhead blogs. There must be millions of those online. I like this blog or any blog for that matter, so say I want to invest $300.00 right now. Say there are 100 others who think, hey I’ll invest $300.00. Why can’t that happen? Google is selling an investment in Google online. It was at $294.77 at last check. What I see on some blogs is a donate now link. I’d like to se an invest now link. Then there is this idea of making money with AdWords, so people just churn out blogs with no substance as a place to paste AdWord code. The result is that, we go from spam in blogs to spam being the blogs. It’s not Googles fault. It’s really just what I’ll call digital desperation. Just cranking out pages for the hell of it or to market words seems dumb, especially since words are free. Maybe we need a New York Blog Exchange. Of course there would be the opportunity for fraud. It’s not like there is any fraud now, because blogging is so honest because you can’t make any cash! Unless you are marketing porn, thrill kill games or the new combo games. In that case, you can go public and make millions.

  • http://www.projectnothing.com Nathan Lanier

    Just a quick note for Gerald – I think the Kos/Mercedes thing was proven false.

  • http://www.chineseadventure.com/blog/ Gerald Hibbs

    Nathan, oopsy then.

    Jim, if you are talking about business blogs, then that is a different story entirely. Investing is about making money, and whatever their politics people aren’t going to put their cash down on the table unless they think they can get a return. As such, your system would work fine as business blogs that have a track record of their readers making money will be higher on the proposed scale.

    Sorry, I read it in regards to political blogs and that is what my comments were based on.

    As a final sidenote, Blogshares.com is a virtual money equivalent somewhat like you are proposing.

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