Hating your customers

The AP reports that the number of legal music downloads has tripled in the first half of 2005. I’d say that’s good news. I’d say that’s because, thanks to Apple, the industry finally found a way to help people do what they want to do: listen to music wherever they want. I’d say it indicates that if you give people the chance to do the right thing, they will. I’d say it’s a good sign for humankind.

But the music industry doesn’t say that. The music industry treats its customers like thieves and idiots:

The International Federation of Phonographic Industries… credited the increase to a 13 percent rise in the number of broadband lines installed around the world, along with an industry campaign to both prosecute and educate against illegal downloading.

Hating your customers

Hating your customers

: The AP reports that the number of legal music downloads has tripled in the first half of 2005. I’d say that’s good news. I’d say that’s because, thanks to Apple, the industry finally found a way to help people do what they want to do: listen to music wherever they want. I’d say it indicates that if you give people the chance to do the right thing, they will. I’d say it’s a good sign for humankind.

But the music industry doesn’t say that. The music industry treats its customers like thieves and idiots:

The International Federation of Phonographic Industries… credited the increase to a 13 percent rise in the number of broadband lines installed around the world, along with an industry campaign to both prosecute and educate against illegal downloading.

  • Brian H

    It’s a perverse battle against the greatest free publicity and marketing gift any industry has ever had thrust upon it. It’s also relevant that MP3 is a “lossy” system, relying on clever auditory illusion-creation and selection to sound acceptable. As such, it is really a “taster”, not the real thing.

  • Hunter McDaniel

    That tripling is still from a pretty small base. Very few people are going to fill up an IPOD at 99 cents a song. When they are ready to offer oldies for $1 a gigabyte then I may be interested.
    The RIAA are like owners of a tollbridge over a dried-up river. They are furious when people go off-road and make their own paths across the sandy bottom.

  • Angelos

    Great points both Brian and Hunter.
    If I need the latest hit single, I’ll pay a buck. But if I want to have a 70′s themed party, I’m not going to pay a buck a song for a bunch of novelty disco crap I’ll never listen to again. How many times am I going to listen to “Boogie Shoes” again? A dime, though, sure.
    Hell, at 10c a song, my father would go apeshit digging up all the songs he has on 45s that he never got CDs of. I’d never get him off my computer (he doesn’t have broadband in Greece, so when he visits, he does a lot of EBay and downloading).
    And I want the highest sampling rate, just like when I rip my own CDs. My stereo equipment is too good to listen to CDs burned from 128kb rips. I want 320kbps MP3s, at worst. And there are better options than that. I don’t care if the song is 12MB instead of 4MB.