Push advertising is toast

Push advertising is toast

: Ad Age (NOT ONLINE, DAMN THEM) reports that:

The do-not-call list, now 87 million numbers strong, has had surprisingly little impact on the marketers who dreaded it and spent more than $80 billion a year on telemarketing…

Call centers don’t intrude; they now handle customer relations. And the result:

Man contend they’ve found the shift in sales tactics has resulted in results as good — or even better than — telemarketing.

Well, duh. Well, double-duh. It’s a surprise that bothering people at home is a bad way to market? Seth Godin is right: Permission marketing is where all marketing will go. And Fred Wilson was right when he said that push advertising is toast.

  • http://RuthCalvo Ruth

    My understanding is that telemarketers used the DoNotCall lists to confirm numbers as existing potential consumers.