Journalism is a verb, not a noun

Journalism is a verb, not a noun

: Many knickers are twisting into knots over the questions ofwho is a journalist and how to save journalism. But those are the wrong questions.

Journalism is not defined by the person who does it or by the medium or the company that delivers it.

Journalism is not a thing. It is an act: The act of informing is journalism. It’s a verb, not a noun.

And no one owns journalism. It is not an official act, a certified act, an expert act, a proprietary act. Anyone can do journalism. Everyone does. Some do it better than others, of course. But everyone does it.

Realizing that — embracing that — will be the key to saving journalism: its quality and its business.

: Cut the act of journalism into its component pieces:

Witnessing: Seeing news happen is usually the beginning of the act of journalism. Used to be, witnessing news didn’t matter, it wasn’t heard, unless the witness was a reporter or was interviewed by one. Now, thanks to technology and connectivity, any witness can share the news. Within minutes of yesterday’s Indonesian earthquake, I went online and found eyewitness accounts that beat any news organization by hours, even days. As we learned in the tsunami, photos and video will also come from witnesses.

Asking: Seeking information you don’t have and want to know is also known as reporting. This was supposed to be the domain of the pros but more and more we see just people with sufficient knowledge or curiosity reporting.

Editing: Everyone edits. We select, we correct, we package, we present in the media we choose. (Some call this censorship but it’s not, of course; it’s just editing.)

Commenting: Giving news perspective is also part of journalism and everyone does that, too: We say what we think about a story or we criticize a movie. It’s the journalism absolutely anyone can do.

Distributing: Until a decade ago, this was where journalism was held hostage: If you didn’t own the press or the broadcast tower, you couldn’t do journalism; it wasn’t real, official, trusted (said those who owned those assets). It wasn’t heard. But now, of course, even a guy in Afghanistan can broadcast to the world.

When you slice journalism into its atomic elements, and generously define the acquisition, distribution, and consumption of information as acts of journalism, it’s apparent that, as Dave Winer says, either everyone is a journalist or no one is.

Now this analysis leaves out a few critical functions of the journalistic process up until now: Today, the journalistic organization invests in acquiring information, aggregates, selects, edits, vets, presents, and distributes. Can these functions be performed outside the journalistic organization? Yes. Do they have to be? No. Should they be? Well, you’ll decide that.

Right now we have people fretting over just those questions: Can journalism be saved? I think that’s the wrong question. Maybe we shouldn’t save the old way. Maybe, now that we have new opportunities, we should find a better way. The right question is: Can journalism be improved? Can journalism be expanded? Can journalism be exploded?

I believe — no surprise — that a key to the future of journalism is embracing the idea that everyone does journalism. This doesn’t mean that all journalism is equal or good or of interest. We still need to find ways to aggregate, select, edit, present, and distribute information in ways that are efficient, effective, and reliable for each of us. We still need to find ways to support these functions financially, whether they are performed by, as Chris Nolan says, stand-alone or corporate journalists. We especially need to find those ways in the face of declining — no, disappearing — revenue.

Old journalism is facing three crises:

1. Flat or declining audience. I am confident that the total time spent on news is actually increasing, but with more competitors, the time spent on big journalism is not. And I’m not talking just newspapers, of course; look at TV news as well.

2. Declining revenue. Classified is going pfffft. TV upfronts will no longer support ever greater prices for ever smaller audiences. Radio is a flat line. As Jay Rosen points out, it’s still profitable. But that’s not the same as growing or investing.

3. Declining trust. Enough said.

But turn this around and look at how exploded journalism faces new opportunities: By embracing all this new journalism people are doing, there is a no limit to the news that can be reported and there is tremendous efficiency to it. In this new world, the reporters are also the marketers. And once again, trust is something that is earned rather than protected. Here’s a vision of the future of news where that happens.

Rather than looking at all that as a competitor to be stopped, old journalism needs to see how to embrace the new but the new will go on whether or not it is embraced because everyone will be doing it.

So if old journalism were smart, it would find ways to support the new: Train the everybodies doing journalism; share financial support with them; share trust with them; find the best of them; aggregate them; share the spotlight with them; take advantage of the work they do; respect them.

We won’t save journalism the way it was. We shouldn’t if we could. The business must change. Some in newsrooms think they should not change, that change is sacrilegious. Of course, that’s ridiculous. From a consumer perspective, if the habits, needs, and abilities of the audience change, then so must journalism. From a business perspective, if every other industry in this country has gone through restructuring as it finds new ways to do business, then why shouldn’t journalism? From a journalistic perspective, well, wouldn’t you hope that journalists would be the most curious, the most eager to explore the new? OK, that last one is a straight line.

But here’s the news: I am starting to see executives in old, big media figure this out and seek out this change. Will it work? Who the hell knows?

: Sorry this has been so generalized, so basic. I was going to write a short post responding to all the links in the first paragraph above: a provocative essay by Jay Rosen arguing that journalism is starting to eat away at its own body; Dan Gillmor responding to Rosen; Jack Shafer giving David Shaw the slap he deserves; Phil Meyer as the ghost of journalism future; and Ken Auletta mourning the death of the cash cow that is advertising. But as I tried to tackle the beast, I kept coming back to the most elementary analysis:

This isn’t about the old journalism of people and things. It’s about the new journalism of acts.

  • Todd David

    What you do is not journalism. It’s gossip.
    You quote, link, summarize, etc., and it appears as if you’re actually creating something worthwhile. Have you ever written a piece that was recognized on its own for its merits?
    You work for free while journalists do not.
    Why not suggest the closure of the NYU School of Journalism and all the J programs in this country? Hey, anybody can blog as long as they can find a job to support their effort.
    This is not about journalism, it’s about celebrity.
    Are Al Roker, Katie Couric or Matt Lauer journalists? They made themselves celebs and can convince their bosses that they can pull in eyeballs. Anyone who reads this blog realizes that you work hard at building your celeb status. Too bad you don’t work as hard in your research of the topics about which you opine. What was the last book you read?
    So do you strive to be Edward R. Murrow or Paris Hilton?
    The jaded American media consumers are continually enthralled by the brightly colored cotton candy pseudo-controversies created to appeal to the lowest instincts of the broadest audience. Or else it’s self-indulgent narcissism. “Gee, I’m gonna be on MSNBC tonight!”
    And, I don’t how you call the entertainment news outlets such as TV Guide or People Mag as examples of journalism.
    Just because you have an audience, doesn’t mean that you have anything worthwhile to say.
    Jeff, pull your pants back up.

  • ED Beckmann

    The words Journalism and Journalist are all about seperation. If you call yourself a journalist you are making a statement about Who you are. The problem is there are no enforcable standards. A person cannot, by law call themselves a Doctor of medicine without a license. Journalism for good or bad is self regulated and under attack by wannabes and political hacks. When folks like O’reilly,Gannon/Guckert claim the title they just muddy the waters. When writers and editors also muddy the standards and principles of Journalism too the not only erode the meaning of journalism but in the act they are also belittling themselves

  • http://www.tyndallreport.com Andrew Tyndall

    Oops…
    In you Five Steps on the road to Journalism, the most important and difficult step (step three) seems to be missing.
    Reporting!
    It is all very well to Witness and to Ask. Without undergoing the arduous task of committing the results of that inquiry into words/pictures, you have not done any journalism at all.
    Reporting involves describing and explaining. To succeed it demands clarity and of course all those other buzzwords (fairness, balance, comprehensiveness, timeliness, context, background et al).
    It is because reporting is so difficult that so much journalism is actually done by professionals and so little by amateurs, even though, as you point out, there is–and should be–no bar to amateurs getting involved.

  • http://blogs.rny.com/sbw/ sbw

    From April 12, 2004, Journalist is an earned accolade:
    “Contrast that with the ‘care less’ and self-indulgent — whether blogs or media. Dave, your intuition is correct that “journalism” has many flavors, often confused. Many who wish to wear the title are commentators, charlatans, editorial writers, diarists, trolls, aggregators, shills, advocates, the ignorant, the expert and the myopic.
    “I’m not sure ‘journalist’ is an assumed title. I wonder if it is an earned accolade.”

  • http://www.amylangfield.com Amy Langfield

    Re your heading: See Pete Hamill’s excellent book “News is a Verb.”

  • http://www.buzzmachine.com Jeff Jarvis

    Andrew:
    I merely abstracted it: Reporting is asking, isn’t it?
    Amy: I was going to try to find antecedents to the verb thing but I was on the train. Thanks!

  • http://www.tyndallreport.com Andrew Tyndall

    jeff–what I meant was that asking a question is child’s play compared with the difficult task of writing down the answer. It is one thing to have a conversation, another to come up with the Lede! The activity of turning the universal human activities of witnessing and inquiring into a digestible product is how I defined the missing Step Three “Reporting”–andrew

  • John Meunier

    Probably jumping on the train too late, again.
    Are there any bloggers out there who are doing what I.F. Stone did in the old tree-killing kind of journalism? That is, actually using shoe leather to dig up new information and share it with his readers?
    Commenting is interesting and can be very valuable, but can the blogosphere support some of the more resource-intensive kinds of reporting that “old” journalism at its best (and, yes, only at its best) provided?
    If “old” media winked out of existence tomorrow, would the blogosphere fill the void?

  • http://civilities.net/ Journalactivist Garfunkel

    Journalism involves repeating yourself over and over again, since yesterday’s newsprint is fishwrap.
    Yet with online media, you’d expect we’d break out of this. You could simply say, “This has been covered before. Click hyperlink.”

  • http://sisypheanmusings.blogspot.com Sisyphus
  • richard mcenroe

    Actually, Journalism is a noun. You need one’a them editors or fact-checkers the MSM says they got lots of.

  • Bob Tetrault

    Jeff,
    I saved the article. Good summation. Yes, the Internet is changing things. Yes, the power of the distribution medium (Hearst, UPI, AP, et al) is changing. Of course the quality level of the new journalism is often deplorable, and even remarkably so (JG/JG et al!!!), but the end result is better information flows.
    OTOH, it also can be observed (I believe inarguably, at this point) that “mass” media is going down the tubes, for different reasons than the Internet, and while American usage of the Internet is going up exponentially, most people everywhere get their info and thus their opinions from “mass” media. The MSM is not questioning the bald assertions made by anyone, they are only reporting “he said” rebutted by “she said” and not coming back at them with demonstrable facts, like the latest comments by Snow or Sanchez.
    Shit is still propagating faster than the new journalism. Where’s it gonna end?

  • http://cartegic.typepad.com Art Hutchinson

    Beyond traditional journalism, I believe this all has implications for how large organizations receive input from and about their environment (competitors, customers, partners, government, etc.), and how they process, analyze and share it. Call that the “corporate journalistic process” – for lack of a better term. More at: http://cartegic.typepad.com/mapping_strategy/2005/04/journalism_blog.html

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