Selling to the sellers

Selling to the sellers

: At iMedia right now, Steve Rubel – bloggers’ best evangelist to the marketers — is now doing a wonderful job teaching a room filled with ad sellers and ad buyers how to embrace consumer control, even letting them create ads. “Meet George Masters,” he said as he showed this teacher’s iPod commercial. The room was wowed; applause broke out. Steve said George is looking for work and I’ll just bet he gets hired.