Exploding porn

Exploding porn

[Ewww, forbidden visuals in that headline, eh? Sorry about that. Anyway….]

: In the discussion of exploding TV at Fred and Brad’s lunch the other day (my report here), I said that this was the one case in new media where I could not see how porn was leading the way.

But I kept thinking there had to be a way. I kept thinking and thinking until finally I came . . . to the conclusion that, yes, porn is again leading the way.

Over coffee yesterday, London VC, pal, and smart guy Rikki Tahta told me about a BBC series of wacky news reports he saw with a fascinating segment on the business of porn. The show said that as the cost of production has gone down — thanks to inexpensive video equipment and software (sound familiar?) and no end of, ahem, citizen talent … plus, no doubt, the advent of Viagra as a boost to worker productivity — the video industry has been able to make more and more product for less and less money and distribute it directly to consumers via online at a lower and lower cost.

The result: The nichefication of porn.

The reporter showed shelves of videos devoted to any particular taste — say, Asian amputees with small breasts and dwarf black men with big… whatever.

As the cost of production and distribution decreases, the inevitable result in media is nichefication. It is another expression of the need for the people once known as consumers to control their own media.

Which leads me to a new law of media:

Jarvis’ First Law: Give the people control of media, they will use it.

The corollary: Don’t give the people control of media, and you will lose.

Jarvis’ Second Law: Lower cost of production and distribution in media inevitably leads to nichefication.

The corollary: Lower the cost of media enough, and there will be an unlimited supply of people making it.

We’ve seen it in text content online, certainly, and that has exploded with blogs as the costs of production, talent, and distribution approached nil. Next, I now see, we’re witnessing this in porn. Next, we’ll see it come to TV.

That’s not to say that there won’t still be — always be — big stars and brands. This doesn’t replace them. But it does lower the barrier to entry to new producers of programming of every sort for every interest.

You want a show about how to decorate your garage, somebody will make it and somebody will watch it.

Will at TV Harmony disagrees and he’s right to be cautious: Making TV is harder than writing this sentence (which is precisely why I haven’t done more of it!). But it’s a helluva lot easier now than it used to be and it will get even easier and cheaper and so, inevitably, more people will make it.

Here, too, porn leads the way. Look [but only if you’re over 18] at the captivatingly bizarre Beautiful Agony, in which real people put cameras on themselves (with no nasty parts showing) as they, uh, think and think until they . . . well, you know what I mean. Or look [but not at work and not if you’re under 18] at IShotMyself at Project_ism, in which women of an artsy sort shoot themselves without clothes because… well, I’m not sure why (and not sure I care why). Now imagine if you can reach similar heights of fame and glory without having to get naked or have sex before a camera.

Yes, in the old days, we followed the money. Today, follow the porn.

  • http://lesterblog.blogspot.com Jon Lester

    Between the falling costs of broadband and streaming media, and the planned abandonment of analog TV, there certainly will be a people’s video explosion coming soon.
    But to follow your thread, you might be amused to visit nakednovelist.com and find the incorporation of text content into related endeavors :)

  • CharlesWT

    This system package both records and edits On-The-Fly & produces a fully edited, audio dubbed, video mixed with all opening titles, closing end credits and music backgrounds

  • http://thefatguy.com Scott Chaffin

    Porn leads the way, eh? Congratulations on joining the Pornification of America Brigade. Everything’s “Can We?” and nothing’s “Should We?”
    Now, no fair judging me, since such judgements are Not Good.

  • http://blogs.rny.com/sbw/ sbw

    Porn has always led the media way… all the way back from ancient pottery, through medieval scribes… It doesn’t mean you have to agree with it or encourage it. You just have to acknowledge the purveyors are early adopters.

  • Ray in Chicago

    Jeff,
    I like your Laws of Media. I can see the need for another one about filtering and/or the classic smart agent concept.
    Sturgeon’s Law – “Ninety percent of everything is crap” is very much in force (if not at a higher percentage) as the second Law of Media kicks in. We can find outselves drowning in a sea of “baby’s first steps” videos.
    You have mentioned before that we need something beyond just voluntarily added metadata to video – some automagic “Google within the video file” type solution. Metadata and linkage from respected sources is currently what we have available, but that won’t cover it as the niches grow like mushrooms.
    Getting there is going to be very, very tough. I don’t even know if it’s technically possible in the near future. So how far will desktop video with internet distribution go without this capability? In the near term people will be relying on links from trusted sources and some brute force metadata collections and massive scale bruteforce enduser reviews. Will that be enough? It’s an interesting question and I’m sure people much, much smarter than I and with decent funding are working on the problem.
    For instance, since your first post about the lunch on exploding media, I’ve been digging around the web looking at videoblogs, short film sites, etc. I have yet to run across the “home improvement show” video blog you have mentioned a few times and I’m surprised by that. I was expecting to find something like that out there but it’s been a blank. Plenty of nicely edited short 20 secs to 5 min video blog entries, but it’s about life and the commute to work and how they hate bush :) and things of that nature. It feels like that show “should” be out there somewhere, but I haven’t been able to find it yet. It’s very well that I’m looking in the wrong places, but darnit, without said filtering/searching capability it’s been impossible to find. So if an interested person who knows their way about the internet can not find a good example of something after a few hours of hardcore searching, finding that niche show that feeds my need might never happen. Something to think about.
    – Ray

  • Kat

    With media like this, who needs porn? The leftist media gives us all the filth we need. And even if TV can’t show it because the leftists won’t allow it, you can now watch Stolen Honor, online.
    http://www.dailyrecycler.com/blog/2004/10/breakdown.html

  • http://directorofdisorder ultimus gimp

    i was sent here by washington post article that said it was jon stewart’s site, pleasantly surprised to find that it was very interesting-0n porn: where wuold we be without it-it’s a very important part of the life of a pervert

  • Penschool

    “[Ewww, forbidden visuals in that headline, eh? Sorry about that. Anyway….]”
    Childish.

  • http://www.buzzmachine.com Jeff Jarvis

    Well, excuuuuuse me, person who hides behind a made-up name (which is rather childish, too, don’t you think?… as it he need to call things childish, eh?).

  • Kat

    It doesn’t get much pornier than this–now the leftist press is calling for Bush to be assassinated. How low can the leftist slime go? Nothing worse than a leftist baring himself/herself and showing true colors–it’s an ugly picture. This alone would make me a Bush supporter if I already wasn’t.
    http://www.guardian.co.uk/theguide/columni…1333748,00.html
    On November 2, the entire civilised world will be praying, praying Bush loses. And Sod’s law dictates he’ll probably win, thereby disproving the existence of God once and for all. The world will endure four more years of idiocy, arrogance and unwarranted bloodshed, with no benevolent deity to watch over and save us. John Wilkes Booth, Lee Harvey Oswald, John Hinckley Jr – where are you now that we need you?

  • http://www.2livewebcams.com/ web cams

    LESBIAN CAM
    FREE NUDE TEEN WEB CAM
    GAY WEB CAM
    FREE ASIAN WEB CAM
    AMATEUR WEB CAM
    COUPLE LIVE WEB CAM
    BBW CAMs
    BBW ON FREE WEB CAM
    ASIAN CAM
    TEEN WEB CAM CHAT
    LIVE WEB CAM
    ASIAN LIVE WEB CAM
    BIG TIT WEB CAM – FREE TEEN WEB CAM CHAT ROOMS
    EBONY WEB CAM
    TEEN CAM CHAT
    TEEN CAM
    LESBIAN WEB CAM
    LIVE SPY AND HIDDEN CAM
    CAM FREE PORN TEEN WEB
    TEEN GIRL SEX VIDEO
    FREE NUDE TEEN WEB CAM
    AMATEUR WEB CAM
    ASIAN CAM GIRL LIVE WE
    NUDE WEB CAM
    FREE TEEN GIRL WEB CAM
    FREE WEB CAM
    FREE GAY LIVE WEB CAM
    GAY WEB CAM
    ASIAN WEB CAM GIRL
    ADULT LIVE CAM CHAT

    LIVE WEB CAM GIRL
    TEEN CAM CHAT
    gf43-Hello, nice site!-gf43

  • http://trannies.angelcities.com trannies

    read your blog daily good post

  • http://www.online-sites-dating.com online dating sites

    online dating sites. the best sites for online dating. adult dating. online dating sites online dating sites