The Daily Stern: Together again?

The Daily Stern: Together again?

: Defamer has what it carefully labels a completely unverifiable rumor du jour: that Viacom is thinking about buying Sirius satellite to get Howard Stern back.

Well, I’m a Stern fan but even I wouldn’t say that they’d do it just to get Howard back. They’d do it to get a piece of the sky — and the future — so they’re not stuck down on earth — in the past. Sirius is the one to buy because it is cheaper and just took on a bunch of debt; a Viacom investment makes sense.

Stern has been talking about ways the companies could work together. He also vowed this morning to stop talking about satellite or else he’ll find himself off the air. (A colleague here thinks Viacom has to take him off six months before the end of his contract so he doesn’t lead up to his Sirius launch with the full power of broadcast behind him.)

Note also that Les Moonves was on Letterman last night, talking about Stern at length.

Says Defamer:

The crazy chatter further holds that Viacom co-president/future galactic dictator Les Moonves was so despondent over Stern’s departure from his loving embrace (and over the possibility that the FM portion of his empire will be decimated) that Stern will now get to do his plain, old, over-the-air radio show in a new, commercial-free format. The upshot: Stern gets to keep his huge audience, Viacom finally shows they aren’t taking him for granted, and Moonves gets Sirius’ satellite pipleline to eventually deliver mind-control rays for his coming invasion Viacom content into the world’s automobiles, assuring there is no place where we will be safe from Real World and Everybody Loves Raymond reruns.

: UPDATE: The voice of experience says no way.

  • http://www.tonypierce.com tony

    howard was saying that there would be commericals on his sat. show. have things changed?
    i would think that sirius would be fools not to have advertisers if they could get them, esepcially ones not allowed on the “public airwaves” like tobacco.

  • John

    The ironic thing here is that while ABC, Clear Channel, Fox and (now) Air America have freely allowed their shows to air on satellite radio for the past few years (CC’s Limbaugh and Dr. Laura broascasts excepted because the terrestrial coverage was so wide), CBS-Infinity has balked at putting any of their talk or sports shows on Sirius or XM, the same way CBS-Infinity has avoided streaming any of their stations over the Internet, except for an up-front payment deal with AOL (which allows subscribers to hear WCBS-FM and several other Infinity stations from across the country).
    Whether or not the departed Mel Karmazan and Sumner Redstone were doing this in order to protect their affiliates or just because they couldn’t make enough money off satellite/streaming to suit their tastes, I can say. But if the latter is true I don’t think that bodes well for Sirius subscribers if Infinity gains a controlling interest in the company.

  • John

    Whether or not the departed Mel Karmazan and Sumner Redstone were doing this in order to protect their affiliates or just because they couldn’t make enough money off satellite/streaming to suit their tastes, I can say.
    Or I can’t say, which is what I meant to say until my fingers malfunctioned…