: Hugh McLeod, marketing visionary, is trying to create a new kind of advertising by creating a meme for Technorati:
Smarter conversations equals better products. It
My main issue with Technorati is that they promise much more than they are currently able to deliver when it come to technology.
For example, I’ve got my blog set up to ping Technorati automatically on each new update. Yet, when searching their database, few if any of my postings ever show up in response to a search. Compare that to Google, where (often within 24 hours) my posts have been indexed and pop up in response to search queries. And my blog is a small one, so Google’s bots have no reason to give my site preferential indexing.
Technoriat’s window of opportunity is going to close eventually. I hope they get their technical ducks in a row in time.
I’m grateful for Technorati. It’s a great concept, I’ve used the site, and they owe me nothing.
But it still works like a second-rate hack job, making all the hype seem bizarrely premature.
Hmmm … but is it *true*? I suspect that if you asked marketing flacks, honestly, whether they wanted smarter conversations … they might not rate that very highly 1/2 :-)
Hi, thanks for the frank and honest feedback about Technorati. We’re going through a lot of growing pains lately and I’m sorry that your experiences haven’t been as good as I’d have hoped. Hugh was remarkably kind (and flattering) to say such nice things about us, but hey, we’re just trying to create a great site and be of service to all of you. Right now, we’re falling on our asses a bit, and for that I apologise. Sorry for letting you down.
Please do continue to keep an eye on us, we’re working really hard to deal with the outages and issues, and to provide you folks, the conversation creators, the bloggers, with great services. And please don’t hesitate to send us direct feedback at firstname.lastname@example.org.
Thanks for the mention, Jeff =)
Dave, if you keep hold of your corporate vision (my working title for this is “smarter conversations”, obviously), people will forgive you when you hit a speedbump. Lose your corporate vision, or alter it beyond recognition, and they will drop you like a brick.
“Rule Number 57: It’s not just the product. People have to love the process as well.”
Maybe an intelligent conversation can take place when the ad world stops trying to pigeonhole everyone into a tiny little category.
Yesterday I got two survey calls. I usually don’t have time, but I was relaxing and having a few drinks watching the Yanks crush the Sox, in a good mood, so what the hell?
The first guy got my age group (rages of 5), and asked me about my knowlegde of about a dozen movies, (heard of them or not, seen them or not), and whether I knew when they were coming out on DVD/tape. I had heard of them all, seen one, and had only seen (or at least remembered) ads for 2 of the DVD releases. 5 minutes, done.
The second guy was calling about “beverages”. I gave him my age range, and he wasn’t interested. I guess 30-plus-year-olds who make six figures don’t spend money, don’t watch TV, don’t see ads in magazines, etc. My wine cellar and beer fridge beg to differ.
Granted, we may not be as impressionable (or ‘hip’) as 22-year olds when it comes to trends, etc., but wouldn’t he want to know what I drink anyway?
How many 22-year-olds read Adrants and other marketing sites?
Soda-wise, I am brand-loyal to diet Coke, though I only drink one or two cans a week. I just prefer it to diet Pepsi, though I’m not picky if a restaurant carries Pepsi. I’m thirsty, give it to me.
But, sniff, I don’t matter, I guess.
Seth Finkelstein, the issue is not what marketers think and want. The issue is what customers want. Once marketers accept this, they will be much better equipped to do their jobs well.
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