: Bob Stepno has a pretty good RSS primer/comparison chart in PC World.
: The San Diego Reader is republishing blogger Brian Dear’s Brainstorms blog in the paper to show its readers what a blog is really like.
It’s a good idea. But it doesn’t need to be a one-time thing.
Big Blog Company
: Jackie Danicki, whose au Currant blog I miss, is in the blog biz. She reports she’s now an associate with the Big Blog Company, which “develops blogs for businesses and trains employees in how to blog (technical, writing guidelines, legal guidelines, etc). It’s a blogger-run company and is already doing quite well.” Good idea and good for her.
The Big Blog Company is hiring! Full job spec here. Preferably Londoners.
: David Weinberger reports that Stoneyfield Farms has five yogurt blogs. They’re best when they don’t just tell the company’s story but, instead, look at the world through the prism of the Stoneyfield brand: When they link out to stories about healthy women and children and the environment, they tell us that that’s what the company cares about. If they essentially underwrite good blogs about things people care about, that can be good. When they tell me about Stoneyfield’s work, well, I don’t much care.
Convention assignment desk
: Do we know which bloggers have been credentialed to cover the Democratic National Convention?
I want to know so all of us can start assigning our pool bloggers.
: Meanwhile, I neglected to link to the Demo Convention blog with lots already from Matt Stoller.
Helping the Monitor
: The Christian Science church is in financial trouble and so it is looking to end subsidies to the Christian Science Monitor:
“We have begun plans for adjustments to the Monitor,” Mrs. Campbell said. The goal is to support “the vital role of the Monitor in bringing the highest quality journalism to humanity, while bringing expenses in line with revenue.”
Monitor staff members will shortly be asked to “help us formulate the next steps,” Campbell said. “This could result in a paper with fewer pages and feature sections, as well as a leaner staff.”
The Trustees also said they plan to name a blue ribbon panel of experts from pertinent fields to submit ideas and recommendations aimed at moving the Monitor to profitability. The Trustees also invited comments from Monitor readers, which can be sent to firstname.lastname@example.org.
Well, they could kill the print edition. Online, the former paper’s journalists can serve the world without the limitations of broad physical distribution and the expense of production. Advertising is growing online. However, I see hardly any advertising on the Monitor’s site. Is that because they aren’t trying or because advertisers aren’t buying? [via Romenesko]