Posts from April 16, 2004

Embracing citizens’ media

Embracing citizens’ media
: Here’s Leonard Witt on how citizens’ media can improve media companies if they’ll embrace it. This is one of the themes I’ll be harping on next week when I’m on a panel about blogging at the American Society of Newspaper Editors confab in D.C.

The power of blog buzz

The power of blog buzz
: Many of us have seen it: A mention of a blog in a paper or a magazine or even on TV doesn’t bring in nearly the traffic of a big blog link. I get much more traffic from a mention by Glenn Reynolds than from a mention in Time magazine or the New York Times.

I remember the business head of MSNBC.com telling me sometime ago that Glenn Reynolds’ column there gets more traffic from external blogs than from the internal promotional power of the meganewssite.

See Media Drop‘s comments (and links to Terry Heaton and Bill Hobbs) on a panel discussion that brought gasps to the lungs of flacks when they heard this phenom: Blogs cause more links than big, old media.

Now on the one hand, this may be stating the obvious: A linking medium causes links. But I do think it is proof of the influence and buzz-making power of weblogs. Print and TV have no means to answer a call to action; blogs do. Print and TV give us a big tapioca of information; blogs give us personal recommendations (someone who says, click here because I think you should).

This should be an underlying theme of tomorrow’s Bloggercon session on making blogs make money, for it points to the unique value of this medium over others. We (pardon me) make buzz like a machine.

Reality Show: Who wants to run Iraq?

Reality Show: Who wants to run Iraq?
: Donald Trump called into Howard this morning and Artie joked that the winner of the next Apprentice would run Iraq. And out of that, of course, came the obvious observation that the only person who probably could run Iraq is Amorosa.

Job blog

Job blog
: Rafat Ali puts up a digital media job blog with business employment aplenty. A mere $25/day to be a featured job.

A9 and a half

A9 and a half
: Rex Hammock predicts that Amazon’s A9 search tool will soon take advantage of Amazon’s collaborative filtering to take you to more than just search results but knowledge: People who searched for this also found that.

The Daily Stern:

The Daily Stern:

: NEXT YEAR, THEY’LL PLAY THE SUPER BOWL IN TUTUS: Budweiser has put down its farting horse because of Nipplegate and now all the Super Bowl adverftisers are talking about putting on chastity belts next year. Yes, we wouldn’t want any testosterone or drunkenness associated with a football game!

Whereabouts

Whereabouts
: On the way to Boston for Bloggercon today. Blogging here and there.