SixApart’s empire grows

SixApart’s empire grows
: Loic Le Meur just made the big announcement about which he has been hinting: His French blogging company, UBlog, has become exclusive agent for SixApart — Movable Type and TypePad — in Europe, the Middle East, and Africa.

SixApart recently licensed its software to Japan’s NTT.

All of this, of course, has the fine hand of SixApart investor and angel in many senses of the word, Joi Ito.

TypePad is growing its linguistic base. It’s available in French and Spanish; German and Dutch are next. (See the next post above.)

Loic says UBlog will continue to distribute its free product in Europe and will offer upgrades to its current customers.

So we have Blogger now part of Google with its own business plan: Getting targeted pageviews for targeted ads.

And we have SixApart as a still-independent company with its own business plan: Licensing software and services in the blogging world.

And there are other, smaller players: Radio (big in education, with Salon, and elsewhere); 20six (another European player), a few enterprise business players. And Steve Hall reminds me not to forget the huge community-blogging tools: Livewire, Xanga, et al. Meanwhile, AOL’s blogging effort has not exactly taken over the world (I could tell them why but why bother). The portals and media companies have been generally clueless in this and probably should be; this is a grassroots media movement of the people and putting the tools in the hands of the people is what it’s all about.

Where this all shakes out is too soon to tell. New players could still enter (blogging software isn’t that complicated). Big companies could still buy existing players (now is the time to get into this).

And the field of blogging will grow as this functionality is used for everything from audio to video to corporate communications to family shopping lists.

But all players will have to keep in mind that more than with browsers or HTML or media players or any Internet technology, the practioners of this technology feel a real proprietary interest and responsibility for it; the best player will make sure to listen to bloggers and give them what they want; that will be the secret to success.

  • http://www.loiclemeur.com Loic Le Meur

    Hello Jeff, thanks for your post ! and if you would accept to help my Google Juice that just went to 0 with my new blog, don’t hesitate to blogroll my new blog ;=)
    I will work with Six Apart to make more and more languages available for less developed countries too as we discussed at Etech
    Best, Loic

  • http://www.bethmauldin.com Beth

    I can’t tell you how much I continually wished you had been at SXSW. As much as Austin is supposed to be one of the more high tech cities, not a single volunteer I worked with over those ten days knew what a blog was.
    Maybe more importantly, although the music, film and interactive festivals overlap schedule wise, I didn’t find that they did information wise. The film and music people would do well to get with the tech/blogging guys and work out new strategies for using blogs as marketing/promotion/ideas whatever. And I can’t imagine how much money tech/blogging guys could make hooking up with the film and music industry.
    From both struggling musicians and film makers, a lot of what I heard was how the big machine/system has control over everything. So it doesn’t seem this power of the people in information is spreading as thoroughly or as fast as it sometimes seems to us bloggers. Imagine what buzz a film maker could produce if he blogged the process. We’ve seen it more with novel writers putting their stuff up for comment and editing.
    I’m not sure any of that makes much sense. Hopefully you know what I’m trying to say.

  • http://www.adrants.com Steve Hall

    Don’t forget Livewire and Xanga….for the kids. They’re the generation that will take blogging for granted. And yea, they’re not completely “real” blogging tools but hey, we’re past quibling.

  • Steven K

    And don’t forget 37signals’ Basecamp

  • http://blog-notes.blogspot.com/ Francois Brutsch

    Loic also managed to get the French Robert Rubin, former Treasury minister Dominique Strauss-Kahn, blogging! He is a presidential hopeful for the liberal (socialist) opposition in France. I regard this as very important as in French blogging is still mostly a nerd thing: virtually no academics, journalists, politicians or just mainstream people blog.