: Dan Gillmor does, too, saying that whether or not this works, Rojas (like Spiers) is the next star made by Denton, Inc.
Actually, that will be interesting to watch.
We may have just made the shift to the power of brand over personality in this new blog media world. Gizmodo as a brand may be more endurable than the bylines that fill it.
: UPDATE: Jen Chung takes my admittedly odd riff on all this yesterday and turns it into a photo montage.