‘All marketing should be permission marketing’
: Ten years ago, Procter & Gamble CEO Ed Artzt gave a now-legendary speech shaming the ad industry into innovating and embracing new media. I was starting online then and it made waves.
Now, 10 years later, another P&G exec, Jim Stengel, gives a followup speech to the industry and gives them a bad grade, a C-, for their efforts so far.
A few good lines:
In 1994, we anticipated an explosion in TV channels, resulting in significant fragmentation in viewers. Today, the average U.S. household has more than 90 TV channels