: I”m watching TV tonight and see an early-teenage girl in front of a Mac, drinking a Pepsi, saying, “Hi, I was one of the kids who was arrested for downloading music free off the Internet.” Cue slug of Pepsi. She says she’s still downloading music free thanks to the Pepsi iTunes promotion (while, in the background, we hear, “I fought the law and the law won”). There’s the first and only attempt I’ve seen by the music industry to make its customers look like friends. Only it didn’t come from the music industry. It came from the soft drink and technology industries. Oh, well.
And, of course, thanks to the Web, everybody’s a winner.