Fact check

Fact check
: I’ve again seen a handful of references to the circulation of the New York Times falling under Raines. As I’ve pointed out before: The price of the paper also went up at the same time from 75 cents to $1 and when you increase your price 33 percent you always see a decrease in sales (though they are making more money from circulation now). Just for the record.

  • tom scott

    And did the circulation fall for all newspapers during the rise in paper costs? If not, might there be another reason the falling circulation other than paper costs?

  • http://www.buzzmachine.com Jeff Jarvis

    First, it’s not “the price of paper” but “the price of the paper,” as I said: that is, the newspaper, the end-product.
    And, yes, whenever a paper raises its price, its circulation drops. Rule of nature.

  • tom scott

    OOPS! My bad. Pretty careless reading on my part. Sorry