Advice to Democratic pundits: The

Advice to Democratic pundits
: The NYTimes today sums up the Democrats’ media lament that they don’t have their own FoxNews or Rush Limbaugh or Sean Hannity, and it reports on nascent efforts to start a liberal foundation a la Heritage; find liberal broadcast pundits; and maybe even start a cable channel.

Some advice:

1. Go to Roger Ailes at FoxNews and call his bluff about being the “fair and balanced” network by pushing him to try out an unabashed liberal on his air. I’d bet he’d do it because Ailes knows good TV; he knows entertainment and he knows that entertainment — whether politics or a love story or professional wrestling — needs two sides to succeed. This gives his stars a new opponent right on their air and vice versa. I don’t mean they should recreate the old CNN right-v.-left shoutouts; I mean they should create a new show and build up a new O’Reilly. It will only strengthen Fox (and O’Reilly).

2. If Ailes won’t do it, then you need to find your own political impressario. Go back and read Michael Wolff’s superb column on Ailes and you will realize that Fox started with the vision and visionary, Ailes, not with its on-air talent. Who is that person? Sadly, I don’t know. It is NOT any of the usual suspects from Hollywood (where liberal cliches are born). If you have trouble, call Ted Turner; he’s liberal now; he knows TV; he is surely frustrated being trapped in the company of fools at AOL; he’d be eager to help.

2. Find a liberal pundit who is telegenic, intelligent, entertaining, funny, self-assured, and outspoken but is not (like, alas, too many liberals) pompous, esoteric, dutiful, politically correct, cautious, droning, and dull (read: No Al Gore!). You want the smug self-confidence of an O’Reilley — not, for God’s sake, the oozing superiority of Phil Donahue. And you want someone new and fresh.

3. Look to weblogs for that very pundit. I’d start the search with Joshua Micah Marshall; after watching him at Yale not long ago, I’d say he fits the bill. There are others (perhaps Atrios would take off the mask for a camera). The advantage of searching among weblogs is that you can find out what the candidate has to say about most anything; you can decide whether he or she is quick afoot (as bloggers must be); you can see whether they know how to interact with the audience and take and give punches. Weblogs should be the farm team for TV punditry — and, of course, newspaper columnizing. (That’s why I’ve been playing with vlogging and that is what I think the relationship of vlogs to blogs will be, to answer Glenn’s question.)

4. Search your Democratic soul (and search hard for your liberal sense of humor) and build up the courage to create a new kind of liberal (or return to an old kind): Abandon political correctness with dispatch and disdain. Hold to your convictions without fear of offending even your fellow party members and especially your (dull) party leaders. This tiptoeing has made liberals boring and unresponsive (read Wolff’s column again and, if you feel like it, read my take on fun conservatives vs. dull liberals). And at the very same time that liberals beccame dull, media (thanks to a new generation in the audience and thanks to the audience having a voice in the Internet) have become blunt and direct — and entertaining. That is the gap you have to close: not the credibility gap, not the generation gap, not the gender gap but the entertainment gap. You have to be willing to say something!

5. Or just call me.

18 responses to “Advice to Democratic pundits: The”

  1. Karl Avatar

    While he’s not a hard core liberal – I nominate Oliver Willis http://www.oliverwillis.com/ .

  2. ct Avatar

    Jesus you are dense. How about this: abandon left-wing evil and idiocy, adopt literacy and common-sense, and (big one) develop a fondness for freedom, life, and light as opposed to police-states, death, and spiritual darkness. Forget that Wolff column, read this comment several times. Slowly. Sound out the letters.

  3. Jeff Jarvis Avatar

    based on ct’s post below, it is amazing that any conservatives have any sense of humor (or irony or humanity or taste) at all. sheesh.

  4. phil Avatar

    How about Michael Lind?

  5. Andrea Harris Avatar

    “ct” isn’t a conservative, he’s a humorless ranter who has infested other blogs with his dull Bircherisms. Get your own blog, ct; they’re still free.

  6. roublen vesseau Avatar

    I think cable TV, and to a lesser extent, radio, are dead-ends for liberals. The problem is that the customers for those businesses aren’t viewers, they’re advertisers. To give a small example, Andrew Tobias (www.andrewtobias.com), a smart and sensible liberal, has written one of the best (and funniest) personal finance books ever, “The Only Investment Guide you’ll ever need”. Assuming he has basic TV skills, he could, I’m sure, create a great and wildly successful show on investing and personal finance. The problem is that most of the advertisors on such shows are big brokerage firms, and big companies in general, and that the good, sound, advice and information Tobias gives will often, though certainly not always, run counter to their financial interests.
    Joe Conason once wrote that he had been intervied for a slot on Fox News, but later got word that he had been black-listed by someone high up in the organization. And it is not an accident, I think, that smart, effective liberals like Josh Marshall and Paul Krugman and Jonathan Chait aren’t on TV more. Producers like predictable people, who will say predictable things. Someone like Krugman or Marshall or Chait, who know more about policy and will not be manipulated into saying things the producers and hosts want to hear, are deeply disturbing to them. Even C-Span, follows this pattern. Brian Lamb is a moderate Republican with a libertarian bent, and you’ll notice that the left of center people on C-Span are usually bland, non-confrontational establishment people, like Frank Rich, or far to the left, like Cornel West.
    Non-establishment liberals, like Josh Marshall, are rare, and people who really like to mix it up with conservatives and are effective at doing it, like Krugman and Chait, are non-existent.
    At this point I run the risk of being paranoid, and perhaps that’s true. But it’s not only me. The current Washinton Monthly has an article by a business journalist asserting that advertiser pressure is a key reason that business journalism stinks.
    Also, let me just say that I think the solution is the internet, and specifically a liberal organization that produces trustworthy, reliable Consumer Reports-like information on non-ideological subjects, and uses the credibility derived from that to build a respected news and political organization, with perhaps a mild liberal bias.

  7. Jeff Jarvis Avatar

    I love standing behind Andrea Harris as she beats up the neighborhood bully for me. Get ‘im!

  8. J Thomason Avatar
    J Thomason

    The problem with the entire endevour is that it is pointless and doomed to fail – it arises out of a distorted view of reality. They point to a few areas of unquestioned right wing dominance: talk radio, Fox News, Washington Times, etc., but completely ignore those institutions which tilt left. The problem being, of course, that these leftist institutions have been operating unchallenged for so long that they are regarded as neutral (when not absurdly being accused of being right-wing themselves!).
    There isn’t a direct leftist counter-weight to talk radio, but there isn’t a direct righist counter-weight to the NY Times either. You can talk all you want about Fox’s bias, and their admittedly idiotic mantras of “Fair and Balanced” and “We report, you decide”, but no one on Fox has ever approached the pathetic sycophancy of Dan Rather. And while FoxNews is beating the pants off of CNN, their veiwership doesn’t come close to the news shows of the Big 3, which to some degree or another all tilt left.
    The reason that Rush Limbaugh and subsequently Fox News have been successful is that they were addressing a large market segment that was being ignored by the rest of the media. The reason that Donahue, et al are not doing well is that the market segment they are trying to capture is already being served by the rest of the media. Anyone who believes that it is merely a matter of finding the “right person” is fooling themselves. None of the ‘stars’ of the right in this discussion – Limbaugh, O’Reilly, or Hannity – is particularly impressive IMHO. They could all die tomorrow, and the composite viewership numbers wouldn’t change much. Their viewers/listeners would simply shift to other people of more or less the same ideology and talents.
    I certainly hope that this ill-conceived project to address a non-existent issue is funded to the tune of 100’s of millions of dollars. This will kill two birds with one stone: wasting money that could have been spent pushing the Democrat’s agenda, and serve as further proof of the old adage that a fool and his money are soon parted.

  9. Brian Avatar

    Roublen, I hope you aren’t trying to suggest that Krugman isn’t boring! He’s one of the dullest columnists ever: wonkish, gossipy, meandering. I’m an econ major but still find myself nodding off after the second paragraph. Except for the nostalgia factor (and it’s like a trip back to the seventies, with all that faith in the welfare state and fretting over oil prices bringing back lovely memories of WIN buttons and EJ Korvettes) his column is hardly entertainment.

  10. David Weisman Avatar

    Mr. Thomason, ever read the Washington Times? You can find the online edition with google.
    Mr. Vesseau, you make some good points, but I think they should go with Mr. Jarvis’s suggestions as well, although be careful on the last one. Some of the dull people who he practically advises against putting on the air may have gotten into trouble because they refused to oversimplify.

  11. John Avatar

    ABC tried several times durimg the mid-1990s to develop a liberal national talker, beginning with Mario Cuomo’s weekend show, which was followed by former Texas Observer publisher/Texas Ag Commissioner Jim Hightower, which was followed by KGO liberal talker Bernie Wolf. None were able to draw the desired ratings/advertisers and ABC ended up running conservative talker Mark Davis from the company’s Dallas-Fort Worth station WBAP in that weekend slot, along with “best ofs” from Mitch Albom’s weekday show out of WJR in Detroit. And Sam Donaldson was given a morning radio show by ABC, but that’s not setting the world on fire, either.
    Nobody’s going to believe that ABC’s uberboss Michael Eisner is a big Republican supporter, and I’m sure if Eisner had his way the network would have developed a national liberal talk show host, instead of relying on Sean Hannity as it’s biggest national moneymaker and paying Clear Channel to air Rush Limabugh on most of it’s major market stations.
    ABC does have both a conservative talk station (KSFO) and a liberal one (KGO) in the San Francisco-Oakland area, but when they tried to make KABC in Los Angeles the liberal alterative to Clear Channel’s KFI (which airs Limbaugh) in the 1980s their ratings landed in the Pacific trench, behind KFI and KRLA, and they were forced to change direction. KABC runs O’Reilly and Hannity back-to-back now, which must give Roger Ailes a chuckle any time he’s on the west coast.
    Given a Republican president, and GOP control of Congress (and in New York running the governor’s mansion and City Hall), if a liberal talk show host can’t find something right now involving the politicians in power to target in a engaging way they’re not really trying. But developing a coherant position in opposition to Bush’s terrorism policy is going to be the biggest hurdle, IMHO, to any liberal talker succeeding on a national level. If they can’t come up with any better ideas in opposition to the war than your average Pacifica radio station host, they’re not going to gain any audience outside of a few selected markets anytime in the near future.

  12. J Thomason Avatar
    J Thomason

    Mr. Weisman, why yes I have read the Washington Times. I even mentioned it in my earlier post.
    You aren’t actually trying to insinuate that the Washington Times is the NY Times’ counterpart are you?

  13. Charles Compton Avatar
    Charles Compton

    I’m not a fellow blogger, but I have a small experience to relate.
    A 23-year veteran of the radio industry, I found myself in the mid 1990’s working (more or less) with Jerry Klein, a flaming liberal’s liberal.
    I got to know him on the loading dock (the designated smoking area) and found him to be quite intelligent, extremely well-read and occasionally witty.
    But his talk show was bad beyond description. Agreed, WBT Charlotte was probably the wrong market for his views on anything to have gained a toe-hold, but his arrogant approach to liberalism (he called it “progressivism”) was literally the flip-side of Pat Buchanan or Joseph Sobran at their rantingist.
    Klein — who is actually a passable writer in free, alternative tabloids such as “Creative Loafing”– could never engage his callers in a rational debate. His idea of a good start was “I get SOOOO tired of (insert any conservative point here.) This would get the phones to ring, but it became clear (often within minutes) that he had a visceral hatred of anyone who deviated in the least from his Chomskyeske worldview.
    This actually lasted for more than a year (as management preferred local programming — even in a 10-mignight slot — to throwing it up on satellite.)
    But it got to the point where advertisers were in general revolt. They couldn’t sell the show. Worse than that, really. Advertisers who were buying “run of schedule” spots (aired during various dayparts) would refuse to do so if any appeared on the Jerry Klein show.
    Onto the “bird” his timeslot went.
    And I LIKE Jerry as a human being. And he’s a decent writer (when he can ignore any and all feedback.) But on a call-in (interactive) radio show, when he can’t refute logical arguements, he falls apart.
    And this is the essence of why conservatives do better on the Internet and talk radio, why the broadcast networks continue to lose audience to FoxNews, and Donahue — despite a stellar early career — is Jerry writ large.

  14. ct Avatar

    [“ct” isn’t a conservative,]
    Whatever.
    [he’s a humorless ranter who has infested other blogs with his dull Bircherisms.]
    Now I’m picturing you as a little weathered.
    [Get your own blog, ct; they’re still free]
    Speaks for itself.

  15. ct Avatar

    [based on ct’s post below, it is amazing that any conservatives have any sense of humor (or irony or humanity or taste) at all. sheesh.]
    The self-picture of a left-wing liberal as being full of (oh, let’s see) humanity, taste, irony, and possessing a sense of humor is kind of countered by the 100 million human beings imprisoned, tortured, and murdered in the last 80 years by regimes and ideologies still praised by left-wing liberals. The so-called taste of left-wing liberals is sort of countered by the entertainment media. The irony possessed by left-wing liberals if it exists is of the unconscious variety (“Osama bin Laden has built daycare centers in the third world…”). And the sense of humor of liberals……(assuming Patti Murray is not in contention) if you consider Whoopi Goldberg funny who’s to say she isn’t…

  16. Ralph Phelan Avatar
    Ralph Phelan

    “The NYTimes today sums up the Democrats’ media lament that they don’t have their own FoxNews or Rush Limbaugh or Sean Hannity…”
    It sure took me a long time to stop laughing enough that I could read the rest of the article.
    We’ve got FoxNews. All you have is MSNBC, CNN, ABC, NBC, CBS and PBS (partially paid for with my tax dollars – grrrr!). We’ve got the Washingtom Times and the New York Post, you’ve got the New York Times and the Washington Post. We’ve got the Manchester Union Leader, and you’ve got almost every other local newspapaer in the country. We’ve got NewsMax, and you’ve got UPI and Reuters. But you can’t stand it that conservatives are actually ahead in one area – talk radio.
    So now you liberals are upset that you’ve lost your absolute monopoly on the media and have to settle for mere massive dominance.
    Well boo-friggin’-hoo.